Yes, it's tough quest, searching for a creative shop that specializes in creating digital out of home content and creative.
Sure, there are plenty of agencies out there who want to charge you big bucks for creating a version of an in-home ad you've already spent a fortune producing, or smaller creative shops trying to jump the bandwagon by adding digital out of home to their list of services. But, as a creative who's worked for ten years developing effective creative for this space I can tell you there's no substitute for a well strategized creative execution that considers the venue, the consumer mind-set and the consumer experience from the outset.
I began the "DOOHpinion blog" to share ideas between like minded companies and individuals who understand exactly what it takes to make effective digital out of home creative. The "DOOHpinion" is a designed as a forum for interesting opinions, personal stories and creative insights that I hope will help shape the creative future of our industry.
As this is my first toe in the cyber-water of the blogosphere, I'm going to keep it short and invite your comments and 'DOOHpinions" as they come.
The next blog topic I'm musing over right now is- "Convergence- is it happening everywhere but in the home?"
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