Dylan Jones

Creative Executive with international TV and Advertising experience on in-home and out of home platforms.

Dylan H. Jones is an advertising creative executive with over 20 years experience in broadcast TV, blue-chip product advertising and digital out of home. His international experience spans from London to San Francisco and has worked in the corporate world of global entertainment companies as well as creative-starts ups.

For the past ten years I’ve partnered with some the world’s largest retailers, such as Walmart, Best Buy and Costco, helping them develop programming and advertising that generates revenue and increases sales at the point of purchase. For CPG and CE brands I’ve worked with their marketing and branding teams to create award-winning advertising unique for the in-store environment.

My passion is in developing great ideas that get my clients excited. Whether it’s a single, low-budget spot or a fully blown out campaign, it’s all about finding that one great hook or idea that’s going to draw in the consumer. Even in a short-format space, like digital out of home, there is room for story-telling and creating a powerful narratives that engage.

I’ve also worked with Product Development teams, advising them on the consumer experience aspect of their technology. Bringing the creative perspective early on in any new technology development is key to a successful product roll-out.

As well as a regular judge for the annual Promax/BDA awards, I have also guest lectured at the Expressions College for the Arts in Emeryville, CA.